Eddie Jordan in Mykita and Andy Wolf hommage to Bettie Paige

Posted by on Jul 30, 2009 in Andy wolf, Celebrities at Seventeen The Opticians, Mykita | 1 comment

Press information

Andy Wolf combines style with social responsibility

A piece of home – not seen through rose-coloured glasses

Andy Wolf showed with its first collection of glasses from 2006 that the Austrian label is counting on values. Values like homeland ties, quality, uniqueness, attention to detail and social responsibility – these values are not only applied on their employees but also on the environment. This is why the magazine of the collection “Opposite of Sleeping Rough” is not portraying glasses but instead people from the VinziDorf in Graz, a social institution that gives shelter to homeless people.

Besides timeless chic the design of the Andy Wolf collection also transports a statement: the elaborate glasses are entirely manufactured in the Styrian city Hartberg. “We are not interested in outsourcing our production process to low-wage countries in order to reduce costs. Each pair of glasses is a unique handcraft – a high quality product made to 100 percent in Austria. Quality that could not be reached with mass production”, comments Katharina Plattner, managing partner of Andy Wolf.

“Especially now within the economic crisis we are proud to guarantee and create jobs in Austria. For that reason Andy Wolf is more than fashion”. The Andy Wolf magazine shows people who received help by the outstanding social institution VinziDorf after having lost their perspectives.

Pioneers who give shelter

Since 1993 the Vinzi community is situated in the Styrian capital Graz and offers homeless people shelter and a live in dignity. “Due to the VinziDorf nobody has to sleep rough. This remarkable fact makes Graz differ from other cities. Andy Wolf is eager to promote this unique project worldwide and to spread the word”, tells Plattner.

The guiding principle “home for homeless” does not claim to cure drug abuse but offers addicts a community and care. In the VinziDorf people find a place to be who have not been tolerated in other social institutions. This exceptional model offers shelter without restrictions. “Our magazine does not show Andy Wolf glasses but extraordinary pictures from this social fringe group and a documentation of this pioneer project.”

Handmade in Austria

Within the production process every item has to pass a series of manufacturing steps and quality cheques, which turns every Andy Wolf product into a unique piece of handcraft: “Finishing a pair of glasses takes several weeks as every single piece is handmade. The spectacle frames not only stand for style and elegance but also make you completely forget that you are wearing glasses”. The spectacle frames are made of acetat plates and prevent tension with the glass, they are hard-wearing and long-lasting.

media contact:

Katharina Plattner

Press information

Styrian label Andy Wolf presents its first female collection

Bettie, but not the girl from next door

Bettie Page used to be the most popular pin-up-girl of her times. Her guiding principle ‘Burlesque insted of cheap striptease’ turned her into an icon of the fifties. Now the eyeglasses label Andy Wolf created a collection of five female designs inspired by probably the best pin-up of all times. The glasses are not only full of playful sensousness and timeless chic but also make you shine big time. By expanding its collection the Austrian manufacturer further strengthens its position as a trendsetter within the high-end-market segment.

Not being fully undressed used to be the principle of the legendary Bettie Page – a philosophy that Andy Wolf applied on its first female glasses collection. These glasses are more than accessories; they are handmade pieces of art. “With that collection we aimed to bring out pure femininity and timeless elegance in our female wearers – all inspired by the 1950s”, comments Katharina Plattner, owner and manager of Andy Wolf. As the Styrian Label is well established on the market since 2006 it was about time to create a collection far away from unisex and male dominated silhouettes.

Not the girl from next door

Bettie Page never described herself as the girl from next door – glasses made by Andy Wolf are in the same way unique and distinctive creations. Wearing one of the five models “Eyefull”, “Wink”, “Titter”, “Black Nylon” or “Beauty Parade” brings out fashionable female beauty paired with self confidence. The models carry the names of the men’s magazines that used to show Betty a thousand times. Every single model truly represents style and quality by Andy Wolf and is manufactured to 100 percent in the Styrian city Hartberg.

Handmade in Austria

Within the production process every item has to pass a series of manufacturing steps and quality cheques, which turns every Andy Wolf product into a unique piece of handcraft: “Finishing a pair of glasses takes several weeks as every single piece is handmade. The spectacle frames not only stand for style and elegance but also make you completely forget that you are wearing glasses”. The spectacle frames are made of acetat plates and prevent tension with the glass, they are hard-wearing and long-lasting.

Media contact:

Katharina Plattner

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Eddie Jordan attends the F1 Charity Party in aid of Great Ormond Street Hospital at the Victoria and Albert Museum on June 17, 2009 in London, England.

Eddie Jordan attends the F1 Charity Party in aid of Great Ormond Street Hospital at the Victoria and Albert Museum on June 17, 2009 in London, England.
(Photo by Tim Whitby/Getty Images Europe)

he origins of April Fool’s Day are rather obscure. There are several takes on it, most of them revolving around the tale of a changing calendar system with massive mockery made of those still following the older dates. But, whatever the origins, the idea and practice of April Fool’s Day is not obscure at all. We started with small practical jokes in school, telling unsuspecting boys that their zippers are open when they’re not.

As we get older, the jokes grow in sophistication. Corporations and news agencies join the fun. BMW, for example, is well-known for the annual April Fool adverts that is worth a separate article on itself to go through. In one of his recent postsSBY listed a few pranks from the manufacturers themselves. In fact, our friend himself also perpetuated another joke of his own (remember the Chinese Rolls-Royce?), though I have yet to check if he manufactured it himself, or sourced it externally.

I must admit that when I first saw the the “Geely GE”, I went to double check on Google, found nothing of the sort and realized it was a prank. In my defence, since I saw it on the 31st of March, it doesn’t count. Usually, we would fall for the first one of the day, and for the rest of the day, we remain in super-alert, super-vigilant, anti-April-Foolsmode until the end of the day. Any news that’s even remotely shocking is treated with complete scepticism, and men would ignore comments of “Your fly’s open” when it really is.

For this year’s Fool’s Day, as I prefer to call it, I was spared most of the pranks, because I was effectively spending half of the day on the PLUS highway driving from KL to Penang to meet Eddie Jordan. Yes, Eddie Jordan of Formula 1 fame. Ever since selling his beloved “rock-and-roll” F1 team to the Midland Group in 2005, the man has been touring with his band “Eddie & The Robbers” and is now a commentator with the BBC for F1 races.

He’s in Malaysia for the Sepang GP, and Shangri-La’s Rasa Sayang Resort and Spa Penang hosted him in a special dine-in session with guests and members of the media at their in-house restaurant, Feringgi Grill. I was invited to represent AW, and as I was packing for the event, I could not find the spare batteries for my camera, and thus, had no choice but to leave with whatever juice I had left. As luck would have it, and aptly on April Fool’s Day, my camera ran out of batteries in the midst of covering an event. It was a moment for expletives.

This piece almost became a one paragraph fare that read like this: We had dinner in the same restaurant with Eddie Jordan. In between dishes, he took the microphone, reminisced of his time in F1, having the crowd in stitches. After dinner, Eddie & The Robbers enthralled the crowd with a performance of rock-and-roll. End of story.

Shangri-La’s in-house restaurant: Feringgi Grill hosted the event.
In-house restaurant of Shangri-La’s Rasa Sayang Resort and Spa, Feringgi Grill, hosted the event.

That would have been a massive cop-out on my part, but as I soaked in the ambience sans camera, I had plenty of time to reflect upon Eddie’s wise words as he spoke. His charm is legendary, and it was obvious, from the moment he spoke, that he is an accomplished story-teller, with his moderately thick Irish accent adding plenty of flavour to his words.

Eddie Jordan with his legendary charm…. then my batteries went flat.
Eddie Jordan with his legendary charm…. then my batteries went flat.

Jordan founded team Jordan Grand Prix in 1991, and was responsible for giving the likes of Michael Schumacher, Eddie Irvine, Alessandro Zanardi, Rubens Barrichello and Ralf Schumacher their F1 debuts. Jordan himself admitted that these guys were all groomed to be sold to other teams for a tidy profit. In his own words, Jordan spoke ofFerrari, who signed Irvine from him, ”I absolutely fleeced them,” then raising his glass, “Here’s to Ferrari.”

He also went on to label Irvine a “cheeky b*st*rd”, when asked “Who was, not the fastest, but the smartest driver you’ve ever had?” He recounted how, in 1996, after reaching an agreement with Ferrari to sign Irvine, with a considerable profit for himself also on the table, the Ulsterman almost scuppered the move by telling Jordan how “he couldn’t leave and that the Jordan team was like a family to him.” Jordan eventually sent Irvine a “one million” (the currency was not mentioned) pay off to get him on his way.

In their tumultuous history, Jordan Grand Prix did reach a few highs, springing massive surprises against more powerful opposition. They finished a respectable fifth placing in their debut season in 1991, had both drivers on the podium in the 1995 Canadian GP, and had Damon Hill and Ralf Schumacher securing a memorable 1-2 finish in the 1998 Belgian GP. However, putting all those heights aside, according to Eddie Jordan, the team’s biggest success was simply to survive. He remains extremely proud of his small “rock and roll” team, who were playing with the big guns of Ferrari, McLaren and BMW and sufficiently held their own.

Also according to Jordan, and he might have ’spiced up’ the tale a little, Bernie Ecclestone once labelled him and his team as a bunch of “f**king robbers,” to which Eddie replied, tongue-in-cheek, “Thanks, that’s a great name for a band,” and with that, Eddie & The Robbers were born – comprising of Eddie on drums accompanied by Johnny (keyboard & vocal), Pete (bass & vocal) and Matt (guitar & vocal). The quartet, after delivering a couple of renditions at the end of the function, were also scheduled to perform at Hard Rock Cafe in KL on the 3rd & 4th of April.

Eddie & The Robbers
Eddie & The Robbers
(source: http://eddieandtherobbers.com/)

It is worth noting that Jordan’s childhood ambition was to be a dentist before he was seduced into the world of motor racing. As I reflected on the things he said during the dinner, and also on articles about him, I would imagine that a person of his colourful experiences would have very few regrets, if any. I am sure that all of us, at some point of our lives, would have been faced with choices that would ultimately shape the destiny of our lives – whether we live a life of greatness or mediocrity, of peace or chaos.

The name of the function, Life in the Fast Lane, pretty much summarizes Jordan’s life. Many of us go through our lives driven to survive. The concerns going through our minds would revolve around bills, debts and various other issues to make ends meet come the end of the month. Frustration inevitably creep in, we become exhausted zombies, and many complain of job dissatisfaction.

Somewhere along the line, Jordan must have been faced with one of those life-shaping decisions, and I would surmise, he must have made his choice driven by passion, which in recent times, I found, is a motivator far more powerful than the dollar sign.

It is now a tradition that after the chequered flag falls on the final race at the British Grand Prix, the fans are let in to the centre of the circuit where a massive stage has been set up for the British Grand Prix Party.

Hosted by Tony Jardine, the party is a mixture of music and driver / celebrity appearances. This years music was supplied by regulars Eddie and the Robbers (featuring Eddie Jordan on drums) and Rolling Stones tribute band, The Counterfeit Stones.

party2Whilst the music creates a good atmosphere, the undoubted draw of the event are the driver and celebrity appearances. Once again, Tony Jardine did a marvellous job of whipping up the crowds support with rallying cries for the British Grand Prix to remain at Silverstone, pantomime jeers at the mention of Michael Schumacher, and altogether more heartfelt decrying of Max and Bernie!

The drivers present all seem to treat the event as a chance to genuinely interact with the fans and speak their minds much more freely than when they have a TV camera and microphone shoved in their faces post race.

This year some of the highlights included Eddie Jordan very vocally telling Max & FOTA to stop messing with a sport that belongs to the fans, not them. Lewis Hamilton cheerfully admitting that his 2009 McLaren is a dog of a car, Nelson Piquet letting on that Flavio is a bit of a tough boss to please, and Kazuki Nakajima revealing that the Toyota owned Fuji circuit is not a patch on Suzuka.

The party bosted an impressive roll call of drivers past and present including Johnny Herbert, Nelson Piquet Jr, Sir Stirling Moss, Sir Jackie Stewart, Derek Warwick, Kazuki Nakajima, Nico Rosberg, Damon Hill, Lewis Hamilton (and Pussycat Doll girlfriend), Ross Brawn, Rubens Barichello, Jenson Button, David Coulthard, Martin Brundle, Jake Humphrey, Eddie Jordan, and of course Christian Horner, Adrian Newey, Mark Webber and Sebstian Vettel.






Well, well, well… welcome back to the BBC Formula 1. I’ve missed you!

I am writing this on a flight between Melbourne and Kuala Lumpur where we’re flying for the next Grand Prix. It is round two of what has started as a knockout season, and we’re expecting more fun and games this coming weekend – rain is predicted.

I am not sure what your perspective was of the Melbourne race but I thought you might like to hear mine.

It started with total disbelief that it could possibly be time to get out of bed.

The night before the entire team decided that after qualifying we should go out for a bonding meal, as for many of us this is the first time working together.

It was delicious. Well, the few sips of a well-needed pint were, until word filtered through that there may be an issue with Toyota’s rear wing.

Cue a dash all the way back to the circuit in the dark to track down the Toyota boss John Howett, get the full sp and then re-record the closing link for the re-run of qualifying that was transmitting minutes later.

I love this type of skin of your teeth, reactive broadcasting and the teams were very understanding of our extra-late shift, so kept us happy with coffee and rather odd apricot pastry things.

We piled in the car at about 12.45am local time, back to the hotel 1.15am, into bed 1.45am.

As I was drifting off, all my brain kept asking me was “when are you going to write the script for the race show then”. Blasted conscience!

So, as I’m sure you can appreciate 6.30am was a little uncomfortable, but there was little option so I had a cool shower and got to work writing, stopping for a coffee about 10am and for a live interview on the phone (whilst ironing my shirt for the show – the glamour) with Steven Nolan of Five Live.

I arrived at the circuit via cab with Eddie Jordan and Lee McKenzie at about 11.30am. I chatted through the show with Mark the boss – we’d totally rewritten the running order to reflect qualifying. I then got changed in the back of the edit suite whilst the guys put the finishing touches to the Jenson/Lewis VT… they kept their eyes firmly on the screens!

Jake alongside David Coulthard and Eddie Jordan

I then met up with the boys (David Coulthard & Eddie Jordan) who had texts from various celebrities. Whilst Eddie’s best wishes came from the likes of Mick Hucknall I was quite happy and rather impressed to get my dad’s message to say that in Upper Stoke they’d let the dogs out and were nervously eating toast.

Then it was time to get mic’d up and host my first ever live F1 race. Totally surreal.

Two minutes to on-air and into the pit lane. The first thing you aren’t expecting is the number of people. DC took us through the Red Bull garage as the team put the finishing touches to Mark Webber and Sebastian Vettel’s cars and we emerged into a pit lane that resembled Wembley Way five minutes after the final whistle.

We walked down to the Brawn garage, where we opened the show from. Rather surreally DC was played a tune on a bagpipe by a random guy wearing a kilt standing on four-foot stilts… that’s my overriding memory as The Chain introduced our first race on the Beeb in 12 years.

After that most of the following couple of hours were a blur. We had a couple of hairy moments. When the jets were screaming a few hundred feet overhead and simultaneously the cars were leaving the garages, for example, I couldn’t hear EJ or DC talk, the gallery issuing me instructions, or myself think. Puts into perspective just what a talented pro my predecessor Steve Rider is.

Relieved Sir Richard Branson kept it clean. Happy with how Eddie and David slipped into their new roles, seriously impressed by Martin Brundle’s gridwalk and quite happy when I was able to hand over the reins to commentator Jonathan Legard.

It was then a case of watching the race unfold in the Red Bull area with the guys, I’ll blog another time about how incredible it is watching the race alongside proper experts… a unique insight.

Before we knew it though the race was coming to an end and it was back to the mayhem, standing just under Jenson, Rubens and Jarno enjoying their champagne moment. The pit lane was now full of cars, mechanics, celebrating Brawn GP guys and what seemed like a million TV crews.

Now, the team off-camera all wear our uniform of blue tops with the yellow BBC Sport logo and as I’ve just learned, that is almost the most important element of the whole weekend.

Here’s why. Take the press conference for example, there’s no way of us knowing how long it will last, but whilst it is being transmitted we have to get from pit lane to paddock.

Not easy when dodging crowds and equipment everywhere, especially when it’s your first time in that environment. I kept my eye on the blue shirt of my right-hand man Steve Aldous’s shirt as we jogged, sidestepped, doubled back and finally found our pre-determined paddock spot.

I recall hearing Norma the PA say down my ear, “10 seconds left on VT we believe”. I breathed out, turned to my left… NO PUNDITS!

Cue sheer panic as I tried to pick out the distinctive figure of DC and the diminutive Eddie amongst the crowds. At the last minute I saw them, did my best face of panic, they got the message and with moments to spare they were in position.

Then I just had to get us off air to the second and I managed it, just, which no doubt pleased Norma.

We then did the interactive F1 Forum live via the red button. By the way I’m keen to make it much more of an interactive experience so after the Malaysian GP do press red and also send us your questions/thoughts about the race to f1@bbc.co.uk.

I know many of you enjoyed Martin joining us, and hearing from the Force India boss Vijay Mallya. The general consensus if you didn’t manage to join us was that the day belonged to Brawn, and Jenson in particular.

It was also agreed that overtaking did seem more prevalent under the new regulations, that Lewis Hamiltonproved, like a true racer, that he doesn’t just drive great cars, and that this could shape up to be some season.

Then, finally, the words we all enjoy after a long day: “That’s a wrap”.

Well, I hope you found my little tale interesting, it’s just that I’m often asked what actually goes on during a show. So I hope I shed a little light on it for you. And as for the show, well it was basically an on-air pilot, our first crack at it. A totally new experience for many of us and a good starting point but all we’ve done is set the minimum standard in my opinion – and now we do it all again in six day’s time and for the next seven months.

By the way, the day ended with me ducking out of a nightclub at about 2am with very droopy eyelids, and still no text from Mr Hucknall!

See you all in Malaysia and thanks for the lovely comments you left on the blog. It meant a lot.

So, as promised, here are a few videos and photo’s to give you a unique look at a race weekend from my perspective. I shot the video on my little digital camera so don’t expectLord of the Rings-like production values!!

This first video is our arrival in Monaco for race day. Thanks to the cost of actually staying in the Principality we were a fair drive away and this was shot about 7.30am. I saw the smoke coming from the hillside…not sure what it was but it encouraged me to get out my camera. As you can see Ledgy is in the car and we have a rather well known driver too…

I am a bit of a sporting geek – you may have spotted. I particularly love sporting history and even last week I went to visit a friend in hospital in South London and drove to Plough Lane where Wimbledon FC played until 1991.

A trip to the old banking at Monza is on the cards later in the year, so you can only imagine how exciting it was to be able to stand on the start/finish straight at Monaco where so many legends have walked before me… I nearly got run down but it was worth it.

Start / finish straight, Monaco

The filming on the track with DC was incredible… our breakfast stop didn’t make the final cut on air so here it is!

You may think it’s all glamour over a race weekend, and as much as the yacht was very classy, the only way to get there was a little more basic… and I nearly fell in despite once being a member of the 24th Norwich Sea Scouts…!

What you don’t see on air. Well played John for going the extra mile for the perfect shot of EJ. We were all keen to do a link in the Jacuzzi but for some reason the bosses weren’t as keen….strange!

David Coulthard, Jake Humphrey, Eddie Jordan in action


And once the race begins the work doesn’t stop. Making notes, scripting the “outro”, watching the action… that’s me. As for David and Eddie….

So there you go. The Monaco GP through my eyes. You know, looking back at it, not diving in the Jacuzzi was a missed opportunity I think. Oh, well, maybe next year if I can find a six-pack somewherebetween now and then!

See you all in Turkey!

Ps. To find out what my race weekend is like you can also follow me on my new Twitter account:www.twitter.com/jakehumphreyf1

Replay – Monaco F1 forum

A full replay of the F1 forum as Jake Humphrey is joined by Eddie Jordan, David Coulthard and Martin Brundle to discuss all the action from the 2009 Monaco Grand Prix.

The AgenC was started in 1993 in the sleepy, but beautiful hollow of Cape Town in South Africa by Jonathan van Blerk. In 2001 after 8 years in the South African market we broadened our horizons to Sub Saharan Africa and then in 2003 set up our main base in the hub of London in The United Kingdom and have over the last 6 years established ourselves as the premier agents to the top stores in The United Kingdom and Ireland too.

It is a very simple idea and company in that it does not work on the pretence of anything other than being “agents” to manufacturers creating glasses and sunglasses of a very high quality where they are not ethically challenged…the core criteria being that they manufacture and control all their own product, and more than anything their image and quality standards must be of the highest in the industry. These can’t simply be products, but have to be great products, created by great people, who run great companies in the best possible way.

Passion is the key to the success of The AgenC.

The current team has now increased in that Dharmen Soneji heads all the customer services and runs the office from Esher in Surrey. Dharmen has also been integral in launching The AgenC’s latest brand, Cheap Monday, from Bergen in Norway, a new exciting addition to The AgenC.

Oliver Hariani is the person to contact in relation to Paul Frank, from The OC in The USA as well as Andy Wolf from Hartberg in Austria and IDC from Marseilles in France.

Mykita from Berlin in Germany has now become one of the world’s most sort after Optical Brands and has become established as Mykita United Kingdom, Mykita Ireland and Mykita South Africa, which Jonathan van Blerk proudly looks after and has established it with the Very Best Opticians, Optical Boutiques, Fashion Stores and Boutiques to be found in The United Kingdom, Ireland and South Africa.


Limited Edition SS2010

Romain Kremer’s SS 2010 collection is inspired by the future and attempts

to transcend the prevailing pessimism in the world today (radioactivity, global

warming etc.).

The collection places as much emphasis on skin as it does on the actual clothing

and is based around lycra. The material is used to simulate a second skin

as the ultimate UV protection. The fabric is aerodynamic and very close-fitting.

The circle is a crucial design element: the all-encompassing notion of the

infinite, layers and skin.

The collection, ranging from micro-tops and swimming trunks to towelling

jackets and also transparent jackets, is designed for the self-assured man.

The body expresses itself, reacting against isolation.

Some faces are masked or covered with fabric, evoking a sense of suffocation,

and contrast with the fluidity of draping. Terry cloth fabrics in turn evoke the

leisurely feeling of summer and the beach.

MODEL *ROMAIN* black | silver

To complete this conceptual collection Romain Kremer called upon

MYKITA, couturiers of sheet-metal eyewear, to develop matching sunglasses.

The ROMAIN frame is cut out of 0.5 mm stainless steel and features metal

shutters. The design borrows cues from traditional Inuit eyewear, which was

designed solely to provide protection from dazzling sunlight and did not have

conventional lenses. The very graphic and square-edged frame is inspired

by the collection’s leitmotiv of protection and is reminiscent of war face paint.

The ROMAIN model comes in two bi-coloured versions: a matt black exterior

with a steel high-gloss interior, and in a glossy steel exterior with a violet-finish


ROMAIN is limited to 50 frames per colour and will go on the market in

November 2009 – available at stores such as Kokon to Zai in Paris, Joyce

in Hong Kong and Seven in New York.

MODEL *ROMAIN* silver | violet

About Romain Kremer:

27-year-old Romain Kremer burst onto the fashion scene at the Hyères Festival

in 2005. Recently described by Wound magazine as one of the new guard

of designers at the forefront of men’s fashion, the Frenchman’s adventurous

cuts and colour palettes are supremely innovative, creative and unique. His line

is stocked at Seven in NY, Maria Luisa in Paris and Joyce in Hong Kong

among others.


A constant search for intelligent technical solutions, the creative use of modern

materials and a wealth of experience in eyewear design are the defining factors

behind the spirit of MYKITA’s collections. All frames are hand-assembled

at MYKITA’s own workshop in the heart of Berlin. From here, the frames are

distributed throughout the world to high-end opticians, fashion boutiques

and department stores.

MYKITA’s new engraved metal frames

Autumn/Winter 2009

MYKITA has a technique for engraving metal frames that is unique within the

eyewear sector. The intricate finishing process sets new standards in its field

and was developed in-house at MYKITA’s Berlin workshop.

The 2009 autumn/winter collection sees MYKITA launching two new

extraordinary engraved patterns: TRELLIS and BEAD. Both designs are

reminiscent of the weird and wonderful world of M.C. Escher. The artist’s

fascinatingly paradox prints became iconic works of 20th century Pop culture

and have been reproduced on everything from posters to T-shirts and even

record album covers.

MODEL *ANNA* browntrellis

TRELLIS is a mesh-like design comprising repeated shapes that evoke

the geometric pattern of an ice crystal. The interlocking lozenge forms

provide a harmonious contrast with the sweeping contours of the frame.

TRELLIS is available in the retro-style models Anna and Anton.

BEAD comprises juxtaposed circles that in their resulting arrangement

resemble a Penrose tiling. Bernhard and its little brother Barney feature an

enticing contrast between the bold, angular frames and the delicate BEAD

engraving design.

Both designs are available in PVD-metallic black and brown finishes (PVD –

Physical Vapour Deposition). BEAD and TRELLIS will go on the market

in August 2009.

MODEL *BERNHARD* blackbead


Exploring the realm of the nude

MYKITA’s fashion line, FLASH, is launched four times a year to coincide with

the Paris fashion week calendar. For SS 2010 MYKITA

presents two new

unisex frames: WINSTON and RODNEY. Cut out of ultra-thin stainless steel,

these lightweight frames combine comfort and wearability with a strong

and substantial look.

The fruit of experimenting with the lens-versus-frame size ratio, both models

reference protective eyewear used for mountaineering, diving or welding.

WINSTON’s oval-shaped lens is particularly reminiscent of old explorer-style

glacier glasses designed for the extreme cold. RODNEY has a more square-

shaped form. Both models feature a very broad nose bridge area, a result

of the play on the frame-lens ratio.

This FLASH collection comes in three colours: indigo, ivory and nude. The matt

finish is applied by hand in a series of coats. The inside of all frames constitutes

just raw but highly polished stainless steel.

The indigo frames exude a certain mechanical feel, while the ivory-coloured

models contrast nicely with their solid, dark brown lenses. Nude is the most

un-usual of the three, giving the impression of the frame melting into the face.

The tone-on-tone scheme renders this model almost invisible, with only the

brown gradient lenses standing out.





18.07.09 –



Portugal / August 09


Portugal / August 09


Germany / June


Wolfgang Joop in „Fanny“.

Backstage at his Show in Paris

Brigitte –

Germany / July



France / July




/ July



Germany / Spring 09


Germany / Summer 09

GQ –

France / August 09


USA / July




/ July



France / July




/ July



France / July



France / July





Alex Kapranos from Franz Ferdinand backstage during the

2009 Glastonbury Festival –

Day 2 Somerset, England – 27.06.09




Alex Kapranos from Franz Ferdinand backstage during the

2009 Glastonbury Festival –

Day 2 Somerset, England – 27.06.09

Those blokes who entertain us on either end of the race were on stage. Man am I glad its back on the BBC. They are really showing how badly ITV sucked